One of the best ways to utilize content marketing is via guest-posting – rather than having to rely on only building your own audience and presence, you can utilize the reach of existing publications to boost awareness and amplify your messaging. But in order for this to be effective, you need to target the right publications – there’s no point getting a post on a site that none of your focus market are reading, as it won’t be effective in driving direct sales.
So how can you hone in on the right publications and ensure your guest-blogging efforts are being seen by the people you most want to reach?
