Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

April 24, 2017

Via: The Content Strategist

Category:

In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms.

The outcomes forked into two paths: Those feeling five or more common symptoms were flagged as higher risk; respondents experiencing four or fewer were lower risk.

Read More on The Content Strategist