Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
A user-friendly interface (60%), the ability to integrate with other best-of-breed martech (37%), cross-channel capabilities (32%) and low cost (27%) were the other top variables considered, according to the 2017 Email Marketing Industry Census. Over 1,000 U.K. email marketers were surveyed for the study in February and March.
