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Regional Sports Networks Gain Favor Among TV Marketers

Regional Sports Networks Gain Favor Among TV Marketers

April 26, 2017

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Regional sports TV networks maintain their popularity with advertisers — and viewers.Heading into the new Major League Baseball season, Kannan Venkateshwar, media analyst of Barclays Research, says advertising sellout levels were at 80% prior to opening day.

The cost per thousand viewers (CPM) was up 6% versus a year ago.

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