Tag: brand

March 23, 2023

Why do healthcare businesses need social media strategies? Simple. If you’re a growth-oriented business, you’ll want to boost footfall, drive revenue, and earn your patients’ trust. And, believe me, social media is one of the best platforms to achieve these […]

March 21, 2023

Amid ongoing concern about inflation, the number of consumers pointing to corporate greed as the cause rose 8% from a year ago, according to new research from Catalyst, a Horizon Media group. The findings suggest brands will need to put […]

March 16, 2023

Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]

December 9, 2022

Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But […]

October 20, 2022

When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They publish a blog article explaining why the brand is committed […]

August 11, 2022

As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise […]

July 12, 2022

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]

July 1, 2022

When it comes to social media advertising, the most important thing is to have a strong message that resonates. This means creating clear, concise, and easy ads for your target audience to understand. Too often, businesses make the mistake of […]

May 3, 2022

An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner. […]

February 8, 2022

Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be […]

October 5, 2021

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]

June 3, 2021

If you type your brand name into Google Search right now, what do you see? When someone is searching for your brand, you want your content to dominate the search results page (SERP). Today, the results yielded from a branded […]

March 9, 2021

We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t […]

February 16, 2021

Brand trustworthiness became a bigger theme last year as the pandemic and widespread social unrest led consumers to grapple more with uncertainty. Iterable’s survey reinforces that strategies forged in the fires of 2020 will remain in place for the year […]

January 13, 2021

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]

January 11, 2021

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]

November 9, 2020

The idea of “The Brand Called You” was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, “We are CEOs of our own companies: Me, Inc.” Suppose personal branding plays a significant […]

September 29, 2020

Not surprisingly, the companies with top reputations in 2020 are trusted, focused on consumers’ safety and well-being, and align with their consumers’ values and causes. In a time when our country has become increasingly divided, Americans are turning to corporations […]

September 10, 2020

Citi bringing its marketing and branding functions together under one umbrella and one leader follows a path other companies have pursued as they look to blend performance-led strategies with more traditional brand-building ones. In a press statement, Citi called out […]

September 2, 2020

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]