Tag: brand

January 31, 2024

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]

January 18, 2024

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]

January 17, 2024

The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]

December 15, 2023

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]

November 30, 2023

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]

November 27, 2023

Interbrand’s index of the top 100 brands by brand value shows economic concerns have not yet waned, as total growth slowed significantly in the past year to 5.7%. The report indicates possible growth troubles for the technology sector. While the […]

November 1, 2023

When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for him. “What I found in 2018 was a well-meaning but emaciated, antiquated, and dilapidated […]

September 29, 2023

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

August 23, 2023

Artificial Intelligence is perceived as a threat to many jobs. The good news is that, when it comes to digital marketing, it can actually advance your career by performing tedious tasks and letting you focus on more creative tactics. Here’s […]

August 22, 2023

There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often […]

July 12, 2023

If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it […]

July 5, 2023

Who cares who created the content? Sure, the person who wrote, recorded, or produced it cares. And probably, their parents do, too (if my personal experience is any indicator.) And maybe, if the person is a known expert or celebrity […]

March 23, 2023

Why do healthcare businesses need social media strategies? Simple. If you’re a growth-oriented business, you’ll want to boost footfall, drive revenue, and earn your patients’ trust. And, believe me, social media is one of the best platforms to achieve these […]

March 21, 2023

Amid ongoing concern about inflation, the number of consumers pointing to corporate greed as the cause rose 8% from a year ago, according to new research from Catalyst, a Horizon Media group. The findings suggest brands will need to put […]

March 16, 2023

Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]

December 9, 2022

Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But […]

October 20, 2022

When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their social media profile. They publish a blog article explaining why the brand is committed […]

August 11, 2022

As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise […]

July 12, 2022

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]