Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm.
Of those polled, 54% are more concerned than before, while 28% say there has been no change. Only 18% are less concerned.
But that has not stopped 78% of them from messaging a brand through Facebook Messenger, Instagram or WhatsApp, or from making a purchase after doing so.
