If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes to marketing and gaining reach. As a result, video has become a favorite form of media for marketers. Here’s a quick guide to harnessing the power of video marketing for yourself.