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Why (and How To) Write a Strategy for Your Cause-Related Marketing

October 20, 2022

Via: CMI

Category:

When brands decide to support a social cause or initiative, they too often take a Band-Aid approach.

They add a rainbow logo or frame to their social media profile. They publish a blog article explaining why the brand is committed to combatting climate change. They air a short video to announce new benefits for employees after the U.S. Supreme Court overturned Roe v. Wade.

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