Tag: Black Friday


Winners and losers of Black Friday 2021

November 27, 2021

Via: Marketing Dive

Black Friday — it’s complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have continued […]

Content & SEO, Marketing Channels

SEO community feels blindsided by November core update as Google defends timing

November 18, 2021

Via: Search Engine Land

Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday […]


As supply chain woes intensify, advertisers reallocate, not cut, media dollars

November 11, 2021

Via: Digiday

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according […]


Black Friday: 5 Digital Marketing Strategies to Consider

October 29, 2020

Via: Natalie Dunn

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]

Big Data, Customer Data

What Retail Brands Can Expect From Millennial Shoppers This Black Friday

November 20, 2018

Via: Adweek

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]

Content & SEO, Marketing Technologies, Other Technologies

5 Tips to Get Emotional During the Holidays, Drive Sales

October 26, 2018

Via: Target Marketing

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]


The best digital marketing stats we’ve seen this week

April 6, 2018

Via: Econsultancy blog

There’s a lot to sink your teeth into in this week’s stats roundup. It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium. So, let’s […]

Digital Media & Mobile, Media

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

January 20, 2017

Via: Adweek

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According to research released this morning by Facebook, mobile transactions […]

Digital Media & Mobile, Media

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

November 29, 2016

Via: Adweek

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll’s data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of […]

Advertising & Branding

JC Penney to Start Black Friday Sales Before Thanksgiving This Year

November 3, 2016

Via: Ad Age

Black Friday is coming early this year to JC Penney. The 1,020-unit chain will begin offering select Black Friday deals and promotions early this month in an effort to attract shoppers eager to get a jump on their holiday gift […]