Black Friday is coming early this year to JC Penney. The 1,020-unit chain will begin offering select Black Friday deals and promotions early this month in an effort to attract shoppers eager to get a jump on their holiday gift lists. Last year, Black Friday sales did not begin until Thanksgiving Day.
“We’re going to kick it off early this year,” said Mary Beth West, exec VP-chief customer and marketing officer at Plano, Texas-based JC Penney. “We are going to give customers who want to shop early the opportunity to get some of those exciting deals.”
