Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year.
The holiday shopping season. The weeks encompassing Black Friday and Cyber Monday already add pressure to businesses looking to meet customer demand as well as their own revenue projections. Throwing a core update into the mix could make this even more complicated. This has made some SEOs wonder if Google is out of touch with both the business and search communities.
