Many manufacturing marketers say they often struggle with getting people in their companies to understand content marketing.
Fifty-one percent say they face a hurdle in overcoming the traditional marketing and sales mindsets while 51% say they’re challenged with creating valuable content instead of sales-oriented content. Half report access to subject matter experts to create content as a challenge.
Those are some of the findings from today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends With Insights for 2022 sponsored by GlobalSpec.
