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The Big Story: Zoom Ads And Apple’s App Ad Budget

November 18, 2021

Netflix has finally put to rest rumors (hopes and dreams) that it would one day monetize with advertising – but now Zoom is stepping up to the plate.

The Zoom CEO rejected the idea of monetizing its free video conferencing during the beginning of the pandemic. But the company is now changing course with plans to show ads to free users at the end of a video conference. But could Zoom’s minimal ad approach be the first step on a slippery slope toward more intrusive, invasive ads?

Elsewhere in ad land, a company buying ads on your behalf to promote your product sounds like free money.

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