Apple’s advertising privacy policies (namely iOS 14) have rocked the digital advertising industry for the last year. But in the meantime, Apple’s ad business has seen plenty of growth.
Apple’s services business, including advertising, grew 24% year over year to $19.5B in Q1 of fiscal 2022. Bloomberg analysts estimate that advertising across the Apple ecosystem generates roughly $1B per quarter, and that slice is growing rapidly.
Some may view Apple’s recent moves as a means to protect their interests, but it is much more likely that the strategy is for Apple to build a moat around its own burgeoning ad business.