The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone.
Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.
“We’re starting to see a phasing of ad spending throughout the quarter,” said Farhad Koodoruth, partner at Threepipe Reply.
