A powerful tool in the storytelling arsenal, videos have become more important in the last two years to brands, according to 83% of marketers in a recent survey.
That’s one key finding from Content Marketing Institute’s new Video & Visual Storytelling Survey sponsored by Vidyard.
But that one statistic doesn’t mean you should go all-in on video and ignore other tactics or that videos deliver great results. To see the bigger picture on video, read on for six more things you should know.
