Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.
According to research released this morning by Facebook, mobile transactions on Black Friday increased 55 percent year-over-year. For the entire holiday season, mobile accounted for 51 percent of all conversions through Facebook—a 10-point increase over 2015. (In fact, 38 percent of those surveyed said they wished they could do even more of their shopping on mobile.)
Much of that time spent shopping is when users are on the go. According to Facebook, mobile conversions rose by 21 percent between the commuting hours of 4 p.m. and 6 p.m., surpassing desktop conversions around 5 p.m.
