image: adweek

The best digital marketing stats we’ve seen this week

April 6, 2018


There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

So, let’s not dilly-dally, shall we?

Social media advertising disappoints 27% of consumers
When it comes to ads on social media, it seems consumers are becoming all the more cynical.

According to a new survey by Sprout, which polled over 1,000 US consumers on the topic, 27% of respondents said their opinion of social media advertising has declined in the past year. The biggest reason for this is too much clutter, with 58% citing that they simply see too many ads on social.

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