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News

Google Search home page broken on Android devices using Firefox

January 9, 2024

Via: Search Engine Land

Google’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the […]


Marketing Technologies, Mobile Marketing

4 Google Chrome Updates For Enhanced Mobile Search

August 2, 2023

Via: Search Engine Journal

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]


Marketing Technologies, Mobile Marketing

Game app makers spent $27 billion on ads while in-app purchases slumped 7%

March 8, 2023

Via: Business of Apps

While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending […]


Big Data, Customer Data, Platforms & Software

Google to launch Privacy Sandbox for privacy-enhanced app and mobile advertising

February 21, 2022

Via: Business of Apps

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]


Big Data, Platforms & Software

Users can now leave more detailed restaurant reviews on Google

July 21, 2021

Via: Search Engine Land

Google has expanded restaurant reviews to enable users to include price range, the type of meal (breakfast, lunch, dinner, etc.) and whether they got take out, delivery or dined in, the company announced Wednesday. This feature is now available for […]


Marketing Technologies, Mobile Marketing

App marketers concerned about iOS move to Android

July 12, 2021

Via: Business of Apps

2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

iOS 14 uncertainty is driving the rise of alternative Android app stores

June 9, 2021

Via: Business of Apps

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for […]


News

Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief

April 6, 2021

Via: Search Engine Land

Big tech can’t escape privacy missteps: Facebook leaks users’ personal data It seems like every day there’s something new on the privacy front. This week the news is Facebook leaking names, phone numbers, email addresses, locations, and more of over […]


Big Data, Platforms & Software

Report: Facebook and Messenger Were the Most Downloaded Apps of the Decade

December 16, 2019

Via: Adweek

Mobile data and analytics company App Annie took a look at the biggest applications of 2019, as well as the biggest apps of the decade. Looking at worldwide iOS and Android downloads combined, App Annie found that Facebook Messenger was […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]


Marketing Technologies, Mobile Marketing

Snap Announces Plans to Build Its Own Mobile Ad Network to Connect With Its Audience

April 5, 2019

Via: Adweek

Snap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own […]


Marketing Channels, Web Advertising

Can Google conquer programmatic outdoor advertising? We ask the experts

August 20, 2018

Via: Econsultancy blog

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]


Digital Media & Mobile, Media

iOS More Prone To Ad Fraud Attempts Than Android

February 8, 2017

Via: Media Post

Apple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings: –Perpetrators […]


Big Data, Platforms & Software

Twitter Adds Periscope Button to iOS, Android Apps

June 17, 2016

Via: Adweek

Twitter reminded its users that Facebook Live is far from the only live-video streaming option, adding a Periscope button to its iOS and Android applications. Mashable reported that Twitter began testing the new button “with a small percentage” of Android users in May, extending […]


Mobile Marketing

Best Buy plugs scan-to-shop search feature into Android app

January 29, 2016

Via: Mobile Marketer

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase. Expedia is ramping up engagement […]