Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety.
The company said it plans to develop a more privacy-centre ad solution that prohibit sharing of user data with third parties and works without cross-app identifiers.
The feature will make use of Google’s ID to track and measure campaigns.
In a swipe at Apple, the company said that approaches which simply restricted existing technologies used by developers weren’t effective. Instead, Google wants to support existing ad platforms.
