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eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

Research outfit eMarketer is bullish on Snapchat.

Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward.

According to eMarketer, Snapchat will have 293.01 million users worldwide at the end of 2019, up from the forecast of 281.27 million it issued during the second quarter of the year.

The company sees Snapchat adding over 63 million users by the end of 2023, compared with its previous forecast of 52 million.

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