Apple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings:
–Perpetrators of fraud work when you don’t: The report found that Friday, Saturday, and Sunday were the most targeted days for attempted fraudulent advertising.
–Gaming apps are the most attractive apps for fraudsters: Of the top five most targeted verticals, gaming claimed 39% of the total fraud attempts, double that of the runner-up, lifestyle. With higher payouts because the user lifetime value is longer, gaming apps are a much more attractive target for fraudsters.
