Snap Inc. is building its own mobile ad network to launch later this year.
At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own platform and allow marketers to target users across a variety of apps. Audience Network will initially be available only for iOS devices, with a broader Android rollout coming at a later date.
While Snap has until now used mostly a closed network for advertising within its app, Audience Network will compete with other advertising giants like Facebook, LinkedIn and Google, which each have their own expansive ad networks across websites and mobile apps.
