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Can Google conquer programmatic outdoor advertising? We ask the experts

August 20, 2018

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has access to, partly through the Android smartphone operating system.

As Bloomberg put it, “Google may be about to pair all that data it has on users’ web browsing with the ads displayed on public billboards.”

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