Tag: advertisers

June 13, 2019

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]

April 11, 2019

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]

June 11, 2018

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters, in […]

February 1, 2018

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do it, following the social network’s announcement that its news feed would prioritize what family […]

January 12, 2018

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty […]

May 26, 2017

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network’s […]

May 10, 2017

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad […]

May 8, 2017

Advertisers who complained that it takes way too long to export information from multiple Facebook accounts in Ads Manager into Excel worksheets can now take a deep breath. Facebook Friday released Facebook Ads Manager for Excel, an add-in for the Microsoft […]

May 25, 2016

The copywriters of the world are giving a collective sigh of tweet relief now that Twitter has given them a few more precious characters to play with. Twitter’s move to loosen its strict 140-character limit is meant to make the platform more […]

January 13, 2016

In a survey of 301 markets, half said that they use programmatic for buying smartphone inventory, but 44 per cent reported having no or little knowledge of it. In terms of mobile advertising as a whole, 29 per cent explained […]

January 12, 2016

Try as they might, brands and publishers simply can’t resist the latest shiny social bauble. The latest object of interest: Peach, a new social networking app that combines Slack-like commands with a Facebook Messenger-style interface, introduced last Friday.  Major brands like […]