image: Getty Images

How Advertisers Can Make Their Brand Message More Inclusive

June 11, 2018

Via: Adweek

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters, in beautiful houses, living in cool cities. Our products are for everyone, but our images were not telling that story.

We had a problem. So we started a journey to make sure that everyone can see themselves reflected in our creative work.

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