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Brands and publishers pounce on Peach, the latest social fad

January 12, 2016

Via: Digiday

Try as they might, brands and publishers simply can’t resist the latest shiny social bauble.

The latest object of interest: Peach, a new social networking app that combines Slack-like commands with a Facebook Messenger-style interface, introduced last Friday.  Major brands like Asos and Merriam-Webster are up and running, along with several publishers like Vice and The Washington Post.

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