It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook’s relentless copying.
“The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?” said one ad agency exec, speaking on condition of anonymity.
