Category: Media

May 24, 2018

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]

May 23, 2018

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]

May 18, 2018

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]

May 17, 2018

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising, GDPR will in fact be the catalyst for a […]

May 16, 2018

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]

May 15, 2018

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]

May 15, 2018

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]

May 10, 2018

Mobile ad fraud is worse than ever, new research suggests. Compared to 2017, mobile ad fraud rates almost doubled, notes mobile attribution provider Adjust. Throughout the year, Adjust’s fraud prevention technology rejected 7.3% of all paid installs. The fraud rates […]

May 9, 2018

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]

May 8, 2018

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes. […]

May 8, 2018

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services. For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in […]

May 7, 2018

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re […]

May 4, 2018

The Domino’s drone has just whirred into the night, leaving me a steaming-hot pepperoni and jalapeño pizza. Nest has chilled the air to a perfect 67 degrees with 41 percent humidity, filling my living room with a hint of pine, […]

May 4, 2018

Media futurists differ on impending importance. During MediaPost’s Outfront panel, “Upfront 2023-2024,” Barry Lowenthal, president of The Media Kitchen, made a somewhat bold prediction that Facebook won’t be as big a deal in future — despite its rampaging growth in […]

May 3, 2018

It’s 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter’s market cap returned to its prior level after a short time. A lot of people made enormous sums of money back in 2018 […]

May 3, 2018

Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. That’s the prediction from WPP’s GroupM, as laid out in its just-released “State of Digital” report. Online will have a 38% […]

May 1, 2018

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover relevant content, building […]

April 27, 2018

Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that’s what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved in ways […]

April 25, 2018

Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald’s has a […]

April 25, 2018

Where are most advertisers placing their bets these days — on mobile web browsers or mobile apps? If you looked at spend alone, you would think that in-app advertising is the winner. 2016 in-app spend was triple that of mobile […]