At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day.
Facebook is investing heavily in Stories content solutions, even launching third-party integrations so that users can share to Stories directly from other applications like GoPro, SoundCloud and Spotify.
The net? Expect this already popular feature to become even more popular.
