Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all dreamt up by the in-house creative team at Spotify.
Adweek caught up with Spotify global ecd Alex Bodman to discuss the latest work, the inspiration for the “Love What You Love” campaign and why out-of-home advertising continues to be an important part of the brand’s marketing mix.
Adweek: Tell me a bit about why Spotify created this major marketing campaign around its free streaming service?
