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Preparing for a Spike in Social Media Activity When Brands Decide to Take a Stand

April 27, 2018

Via: Adweek

Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that’s what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved in ways that many of us couldn’t have even imagined or predicted.

Until now, the rules that applied to the dinner table since the beginning of time have applied to brands on social media: Don’t talk about politics or religion. Both subjects are sensitive, polarizing and even taboo. Whatever stance you take, you’ll likely rub someone the wrong way and, perhaps unintentionally, burn a few bridges.

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