Category: Industries

December 23, 2016

President-elect Donald Trump’s tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you’re talking about the actual businesses those execs are running. According to a just-released survey from YouGov BrandIndex, all three of the […]

December 22, 2016

About the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]

December 20, 2016

Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket […]

December 14, 2016

As Airbnb continues to disrupt tourism and travelers seek out more unique, localized experiences, hotel marketers need to break out of industry tropes and adapt to guests’ changing tastes. “Where They Go. Why They Stay,” a new report released today […]

November 24, 2016

Some might say it’s Amazon’s online world, and the rest of us are just browsing in it. And while virtually roaming Amazon’s real estate, many people also spend a crazy of time and money purchasing things from the merchant. Verto […]

November 23, 2016

A new report, the State of the Consumer Banking Experience by Invoca, shows that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions. When […]

November 22, 2016

Thanks to the election, retailers got a late start to holiday advertising this year, but they’re trying to make up for lost time by ramping up the promotional offers right out of the gate. Campaigns from retailers including Target and […]

November 18, 2016

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, […]

November 17, 2016

Between websites, mobile apps, email outreach, social media, loyalty programs and the like, consumer data is flowing into your systems from a growing array of consumer touch points. Integrating this data to create a single customer view and activating it […]

November 14, 2016

The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight. Radial, an ecommerce-tech company based outside of Philadelphia, recently asked shoppers […]

November 11, 2016

In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes […]

October 21, 2016

Entrepreneurs must focus on opportunities to move their businesses forward and strategies to take their companies to the next level. But it can be easy to get distracted by all the noise or wallow in negative projections. Think of it this […]

October 20, 2016

Traveling for business is unlike any other type of trip. Although it’s similar to pleasure trips in the sense that there is a purpose for the trip, budget is important and planning is essential, there also has to be some […]

October 20, 2016

Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to bring the whole thing down — one lost deal at a time. It’s something your team can’t possibly face […]

October 18, 2016

Every entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. The first step is “prospecting.” There are a number of ways to prospect, from networking with people you know, with people […]

October 17, 2016

There’s been a flurry of recent developments that suggest retailers this holiday seasonmay summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother. Crate and […]

October 6, 2016

When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social […]

October 5, 2016

Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday […]

September 30, 2016

Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. B2B marketing is […]

September 13, 2016

The U.S. government’s WIC program (officially known as the Special Supplemental Nutrition Program for Women, Infants, and Children) is one of the government’s most well-known and far-reaching projects, providing more than eight million mothers and children with food and support. […]