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How The Holidays Change Consumer Behavior

How The Holidays Change Consumer Behavior

October 5, 2016

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Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday season, according to the findings of a recent survey.

RadiumOne Data Report 2016 — Unlocking the Value of The Holidays — analyzes consumer behavior around the holidays, from search to social sharing and media consumption to online shopping.

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