When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike.
However, with over 100 million monthly active users globally, Pinterest is one channel that is poised to overcome the purchase hurdle. (Disclosure: Brand Networks, my employer, is a Pinterest Marketing Developer Partner.)
