Category: Advertising Technology

January 23, 2018

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for […]

January 18, 2018

Snapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to […]

January 15, 2018

Microsoft restored Bitcoin payments for its online store in early January after removing the option in December 2017. The company lets consumers use cryptocurrency to pay for Windows services and Xbox gift cards. But what about allowing brands to pay […]

January 12, 2018

Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an issue that many of us are facing these days. You’re expected to take advantage […]

January 3, 2018

If you’re not feeling it yet, you will. The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of […]

January 2, 2018

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]

December 28, 2017

MadHive — which develops blockchain technology for media and advertising, along with The Mad Foundation — will generate the sale of “Mad tokens,” a cryptocurrency to support an open blockchain network for the advertising industry. The network’s machine-learning strategy will […]

November 16, 2017

In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky […]

October 31, 2017

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people […]

October 31, 2017

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we […]

October 25, 2017

Pinterest on Wednesday introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager. The company also began testing a feature called autotargeting as a way to extend keyword campaigns into more searches. It helps automatically target ads […]

September 8, 2017

When people think about computer vision (sometimes called “machine vision”), they often think of smartphones and autonomous cars. Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a […]

September 8, 2017

Although the technology is relatively new, cryptocurrency is already making waves in multiple industries. In fact, there are some who argue that it will change the face of finance and marketing forever. Despite its relative infancy, cryptocurrency has already impacted […]

September 6, 2017

Anura, a company that provides fraud filters, raised some eyebrows last week when it reported that Android apps contained malware, and that it poses a potential $3 billion-a-year threat to advertisers. To prove the risk, the company installed two apps […]

September 5, 2017

Don’t believe the critics: The future of advertising technology is bright. Companies spent over $500 billion spent globally on advertising in 2016, and there’s a wealth of ad tech companies uncovering innovative ways to reach modern consumers. Here are six ad tech companies to look […]

July 5, 2017

Advanced video advertising offers better performance overall than standard pre-roll video ads, according to the 2017 Global Video Benchmarks Report by video marketing platform Innovid, which examined thousands of video campaigns across more than 200 global brands. The Innovid study […]

June 23, 2017

Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and […]

June 22, 2017

Native advertising has come a long way since its inception. Initially, it was met with customer resistance and brand criticism, but many brands have since adopted native ads as a standard part of their strategies. It is not surprising then […]

June 15, 2017

Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, […]

June 6, 2017

Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort. An upcoming desktop version of Apple’s Safari browser will automatically block ad tracking across the internet. The feature, announced today at […]