Snapchat’s ad-tech pipes are getting a little deeper.
For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app.
Used by various app marketers on platforms like Facebook and Google, deep linking is a sophisticated tactic to drive traffic to a specific section by targeting users who have already downloaded and opened an app.
