Pinterest on Wednesday introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager. The company also began testing a feature called autotargeting as a way to extend keyword campaigns into more searches. It helps automatically target ads to people who are searching for relevant ideas.
Autotargeting, powered by the Pinterest Taste Graph, is an opt-in feature that is available to all advertisers using Ads Manager. Advertisers can use it as a supplement to their keyword strategy.