Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an issue that many of us are facing these days. You’re expected to take advantage of all this data but not get overwhelmed or spend too much time focusing on the wrong things.
This year, Marketing Land columnists tried to ease this pain with articles about ways to zero in on the most impactful tactics, such as getting in-depth with Google Analytics and Attribution, improving your landing and product pages, and employing data to target ads on Facebook and elsewhere.
