Plain and simple: advertising technology is not advertising.
It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and targeting involved. Brands are offloading their advertising — especially on mobile — to algorithms and then calling it a day. This lazy approach has recently come into the spotlight as brands raise alarm bells about where content has appeared by way of Google and Facebook’s ad tech ecosystems.
