April 30, 2024
May 9, 2024
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach […]
May 2, 2024
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the […]
April 25, 2024
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused […]
April 29, 2024
Caitlin SimmonsFrom a trendy buzzword to a core strategy in modern digital advertising, influencer marketing has quickly changed. Celebrities and high-profile personalities were initially the face of influencer marketing; however, this has changed, allowing those people with smaller but more active […]
Content & SEO, Marketing Channels
April 29, 2024
Search Engine JournalCrawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting […]
Big Data, Platforms & Software
April 29, 2024
Search Engine LandGoogle Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value […]
April 30, 2024
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April 29, 2024
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