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Marketing Channels, Traditional Marketing

3 Steps to Better Leadership in Today’s Clickthrough Society

October 9, 2018

Via: Target Marketing

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]


News

How to Hone Your Marketing Strategy to Resonate on a Global Scale

October 9, 2018

Via: Adweek

Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe together. Whether you think expansion started in the 13th century […]


Marketing Channels, Web Advertising

Digital Marketing and the Importance of Not Going It Alone

October 8, 2018

Via: Target Marketing

I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts. One aspect of that […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

4 Steps for Optimizing Mobile Social Media Ads

October 5, 2018

Via: Target Marketing

Marketers optimizing mobile social media ads know they have to do so, because Americans spend most of their time on mobile devices in audio and social apps. Here are four steps marketers can take to improve that customer experience. The […]


News

4 Elements That Make Up a Productive, Collaborative Work Culture

October 4, 2018

Via: Adweek

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]


Marketing Channels, Social Media Marketing

Why AI Is the Next Frontier in Weaponized Social Media

October 4, 2018

Via: Adweek

When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the […]


Marketing Channels, Social Media Marketing

Facebook Jobs Can Now Be Posted to Groups

October 3, 2018

Via: Adweek

Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal employees were hired in the U.S. […]


Content Marketing, Marketing Technologies

Want to Create Content That Delivers? First, Create Trust

October 3, 2018

Via: Target Marketing

“About 1,670,000,000 results (0.51 seconds).” That’s the result you’ll get if you type “content marketing” into your Google search bar. That’s over 1 billion results in under one second. It makes sense, when typical consumers are growing blinder to typical […]


Email Marketing, Marketing Channels

3 Reasons Subscribers Are Ignoring Your Emails

October 2, 2018

Via: Target Marketing

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement […]


Big Data, Customer Data

Customer Journey Mapping: Data Leads, Marketers Follow

October 2, 2018

Via: Target Marketing

Your customer experience strategy has most likely become the driving force for marketing success. Data is both the foundation for customer journey mapping and the key to that strategy. There are several reasons why data leads and marketers must follow […]