Tag: strategy

August 2, 2016

In the marketing world, it often pays to take risks. But many marketers and entrepreneurs are intimidated at the idea of taking a bold action. That’s reasonable cause for reluctance, especially for new businesses with limited experience or limited resources […]

June 22, 2016

In marketing, and in business in general, they say you must be able to recognize and seize opportunity. It’s a truism, an aphorism, a cliche: You must seize the day! … So what do marketing opportunities look like? I was […]

April 18, 2016

Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers […]

March 28, 2016

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years). But what’s Amazon’s actual strategy when […]

March 25, 2016

So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34. It’s easy to […]

March 16, 2016

There’s a lot to know about paid search advertising. To mark the release of Econsultancy’s newly updated PPC Best Practice Guide, I’ve pulled together a brief intro to KPIs, budgets and resourcing for paid search. The full guide is more […]

March 16, 2016

Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by […]

March 9, 2016

When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly, most of that […]

March 9, 2016

In today’s increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their customers and their competition, and it also […]

March 9, 2016

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion.  Yet despite the risks, some marketers have managed to pull it off. In this post I’m […]

February 19, 2016

For decades, marketers have had it drummed into them that triggering an emotional response from the audience is a vital component of any successful marketing campaign. This is still true, and nowhere more so than with content marketing. However, the art of […]

February 18, 2016

More than just a marketing strategy, your personal brand is how you appear to the world. A successful personal brand creates a consistent impression that allows you to achieve both your personal and professional goals. At its best, your brand should […]

February 9, 2016

With each New Year come new marketing strategies, new ideas, new trends, new ways to manage a team and suggestions to get your job done. In a word, we’re bombarded. Forbes.com has 10 to add to your marketing strategies. These […]

January 28, 2016

The term “lead funnel” seems to be getting a lot of love from the Internet marketing set. Today it seems as though there are dozens of marketers promoting products and courses teaching this age old tactic cloaked in a new […]

January 20, 2016

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges. Here’s five reasons many account-based marketing initiatives fail. Lack of Ownership It isn’t enough to simply assign accounts […]