So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34.
It’s easy to see why: With $200 billion in annual buying power, millennials currently reign as the biggest influencers in the world. They’ve already squashed boomers and Gen X’ers in terms of population size, according to Pew Research Center. And with the likes of Taylor Swift and Mark Zuckerberg leading the way, their ability to shape the marketplace is only going to increase with time.
