When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly, most of that marketing effort may be destined to fail.
Our recent Referral Marketing Study exposed an interesting truth – much of what referral marketing gurus preach – from attending networking events to asking for referrals – is ineffective, or simply wrong.
