Isn’t any advertising and exposure a good thing for your company? Why shouldn’t you use your blog to tell the world about hot sales and special discounts? “Your blog is not a billboard”.
It’s a better place to start conversations than it is to promote your products and services. Used as a broadcast tool, your blog loses all opportunity to be an asset for attracting new visitors, generating engagement and boosting search engine ranking. Instead, you convert it into an advertising medium.
