Top

The 7 Counters to Ad Blocking

March 10, 2016

Category:

People love free Web content, but they don’t love the ads that make it possible. Usage of ad blockers grew 48% in the U.S. last year to 45 million people, according a study by PageFair that estimates ad revenue lost to blockers at $22 billion.

The Interactive Advertising Bureau has been assembling a war machine to take on the blockers. This week it released an “Ad Blocking Primer” and a detection script that digital advertisers can use to intercept and engage with people who block their ads. Providing publishers and advertisers with these weapons, says Scott Cunningham, GM of the organization’s Tech Lab “will open the door for transparency and meaningful dialog with visitors using ad blockers.”

Read More on Direct Marketing News