Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
During the “Ad User Experiences Driven by Data and Programmatic Creative” session, the executives stressed the importance of keeping the ad user experience front-of-mind when crafting new creative.
