Tag: relationship

April 23, 2020

I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship from both perspectives. So, I know the importance of considering […]

January 29, 2020

Trust. It’s the foundation of any successful relationship. This is the case for almost every type of relationship, including one between a company and its customers. While brand trust isn’t a new concept, the need to nurture brand trust is […]

June 7, 2019

Brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and […]

March 8, 2019

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but […]

February 21, 2019

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]

December 12, 2018

The essential struggle of the marketer is this — we are not our customers. Because of that, it’s difficult to effectively message and market to them. There will always be a disconnect. A gap. More like a chasm. Don’t believe […]

October 19, 2018

It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. […]

September 14, 2018

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]

September 6, 2018

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]