Tag: relationship

Big Data, Customer Data

5 factors that can make or break a marketing vendor-client relationship

April 23, 2020

Via: Marketing Land

I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship from both perspectives. So, I know the importance of considering […]

Content & SEO, Marketing Technologies

How a Winning Content Strategy Builds Brand Trust

January 29, 2020

Via: Target Marketing

Trust. It’s the foundation of any successful relationship. This is the case for almost every type of relationship, including one between a company and its customers. While brand trust isn’t a new concept, the need to nurture brand trust is […]

Big Data, Customer Data

Customer Lifetime Value Is the Most Underutilized Relationship in Marketing

June 7, 2019

Via: Target Marketing

Brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and […]

Big Data, Customer Data

Why Preference Management Is the Secret to Customer Retention

March 8, 2019

Via: Target Marketing

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but […]

Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]

Marketing Technologies, Mobile Marketing

Don’t Review Your Mobile Marketing Creative the Wrong Way

December 12, 2018

Via: Target Marketing

The essential struggle of the marketer is this — we are not our customers. Because of that, it’s difficult to effectively message and market to them. There will always be a disconnect. A gap. More like a chasm. Don’t believe […]

Marketing Technologies, Other Technologies

3 Ways to Craft a Successful Influencer Marketing Campaign

October 19, 2018

Via: Adweek

It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. […]


How B2B Brands Can Leverage MarTech Customer Success Teams to Reach Their Goals

September 14, 2018

Via: Target Marketing

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]

Marketing Technologies, Other Technologies

Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Via: Chief Marketer

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]