At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but easily built by fostering a relationship with the customer based on personalized communication. Obtaining a new customer is one challenge — getting them back to your store or site again is quite another.
According to Deloitte, industry observers forecasted online sales to rise by 22 percent last holiday season. That compared to 5 percent in 2017, when online holiday sales totaled $1.05 trillion.
